TikTok is introducing a new feature that allows them to cut down on the quantity of AI-made content appearing in their streams. This move comes as the service revealed that it currently hosts in excess of 1 bn AI-generated clips.
Trial and Implementation
The update is being tested over the next few weeks before a widespread launch. This advancement comes amid a rise in AI content, driven by emerging AI video creators.
AI Content on Other Platforms
Recent reports that nearly one in 10 of the fastest-growing content creators on another major platform only show content made by AI. A significant portion of this content is considered “AI slop”, a label for inferior, mass-produced content that is frequently absurd or bizarre.
“We know from our community that a lot of users enjoy content created using AI tools, including computer-generated images to science explainers, and we want to provide users the ability to see more or less of that, depending on their own likes,” said a company executive.
Scale of AI Content
TikTok announced that there are currently 1.3bn videos on its app tagged as made with AI. Collectively, over 100 million pieces of content are submitted to the platform every day, making clips made by AI a relatively small portion of its complete catalog.
Customizing Your Feed
Members will be able to decrease or raise the level of AI content they see by using the content preference setting in the app and choosing the AI content topic. Further subjects that currently be controlled under the setting include news, style, cosmetics, and movement.
Platform Guidelines
Its rules require creators to identify “realistic” AI-made content, and it prohibits malicious fake videos of well-known individuals or emergencies. Any authentic-looking AI video that is unmarked can be taken down under its community policies.
In addition, the app will now attach an AI-generated tag to content produced via its own AI tools, or identified by an cross-platform project for spotting AI-generated material. This measure is aimed to deter users from attempting to evade the disclosure requirement.
Educational Initiatives
The company is additionally introducing a $2m awareness program for experts and organizations to develop learning resources about ethical AI use. This project will assist non-profit groups focused on training computer science.
Platform Protection
The video-sharing app has defended its content review process, amid controversy over intentions to make redundant numerous review team members in Britain. It is expected to eliminate hundreds of positions in its content moderation team in its British office, with worker representatives and online safety experts raising concerns that people are being substituted by AI moderation.
A trust and safety lead clarified that staff-based oversight would continue to be important, but AI can shield workers by removing the most graphic content before it is viewed by staff. TikTok stated a significant reduction in explicit and harmful content seen by safety staff over the previous year due to intervention by its automated systems.
It is vital to balance humans and technology to ensure user safety,” the official commented. “We’ll have people as involved in the system, but we additionally believe it’s highly necessary to reduce exposure to dangerous material as quickly as possible, which is why a significant AI assistance is proving valuable operate efficiently.”
